Visit us at SXSW
From the UK to SXSW: Disguise and UK House Present the Next Dimension of Entertainment.
March 9 - March 12
Downright Austin, Renaissance Hotel
701 E 11th St, Austin, TX 78701
What you'll see
Discover how you can use cutting-edge technology to tell your story and stand out from the crowd. Immerse yourself in a virtual production stage driven by Disguise and travel beyond your imagination.
From a trip around the world on the world's most advanced fully electric motorbike to a range of talks on some of the biggest experiences including Princess Cruise brand activations and HBO’s Carries Closet campaign, Disguise will show you the secret behind the world’s leading experiences.
Schedule
10:00am - 5:00pm: ADVenture: An immersive experience
Experience the thrill of riding on an electric motorbike. With stunning visuals, captivating storytelling, and immersive technology, embark on an ADVenture unlike any other.
10:00 - 11:00am: A whole new world: how cross-reality experiences are broadening horizons for brands
From mesmerising, million-pixel artist exhibitions in 4K at London’s Lightroom, to a chance to see wildlife upclose without any animal captivaty at the BBC Earth experience, as well as surrounding visitor’s in a Sex and the City wardrobe for the Carries Closet campaign celebrating the show’s 25th anniversary - the ability to amaze and delight people has only gotten more powerful.
This session explores the cutting-edge of creativity and technology and how the two are combining to help brands deliver experiences that stand out.
If you are a marketer, creative, or technologist eager to explore the future of interactive campaigns and experiences, hear from creative and technical specialists at Framestore, Squint Opera and Future Deluxe about:
- The art of immersive storytelling: Learn how to craft compelling narratives that seamlessly integrate digital and physical elements, engaging audiences in a deeply personal way.
- The cutting-edge technologies that make immersive experiences possible, from augmented reality to the metaverse.
- Strategies for creating experiences that not only captivate but also inspire sharing and discussion, turning participants into advocates for your brand.
11:00am - 11:30am: Disguise demo: explore the leading platform for visual experiences
Discover how film sets, brands, and broadcasters can immerse actors and audiences in a whole new world via a virtual production stage powered by the Disguise platform.
This demonstration will take you anywhere in the world in a second.
2:30pm - 3:00pm: Taking You Places: The Art and Science of Virtual Production
A talk on virtual production featuring the companies who worked on our activation.
10:00 - 11:00: Redefining Reality: Harnessing Spatial Computing for Immersive environments
The release of the Apple Vision Pro brings a rush of new innovation and activity in spatial computing and Web 3.0. With this comes a brand new way to experience entertainment and events. This panel dives into the new storytelling opportunities that await us in another dimension.
Join this session to discover:
- What the metaverse is and what it means for shared experiences
- Where we are today and where we are headed in the future.
- Examples of metaverse experiences that brands can use to create memorable activations.
11:00am - 12:00pm: How we turned LA’s SoFi stadium into a virtual ocean
Explore how AR technology transformed LA's SoFi Stadium into a virtual ocean for Princess Cruise’s brand activation, making waves in the worlds of sports and brand engagement.
This activation not only showcased the largest graphics control system ever seen at a sporting event but also marked a milestone in live entertainment, seamlessly integrating Snap’s AR visuals onto SoFi Stadium’s 70,000 square-foot Infinity Screen — the first 4K end-to-end video board in sports.
Together we will explore this innovative collaboration between Snap Inc, Disguise, the LA Rams, and Princess Cruises, brought to life by the creative vision of Meptik.
Attendees can expect to learn:
- The strategic use of AR to enhance live sports, offering fans a unique, immersive experience.
- The technical integration of AR with live event production and how to synchronise digital content with physical spaces.
- How cutting-edge technology and creative storytelling are shaping new paradigms for fan interaction and brand experiences in stadiums.
12:00pm - 12:30pm: Disguise demo: Explore the leading platform for visual experiences
Discover how film sets, brands, and broadcasters can immerse actors and audiences in a whole new world via a virtual production stage powered by the Disguise platform.
This demonstration will take you anywhere in the world in a second.
12:30pm - 1:30pm: AI on Set: revolutionising filmmaking in the digital age
Unveil how Artificial Intelligence (AI) can augment the filmmaking process. Together our experts in cinematography, virtual production and AI technology will explore new techniques and technologies such as NeRFs (Neural Radiance Fields), Gaussian Splatting and AI virtual content-creation tools and how filmmakers are using them today.
Discover how, with just a photo taken from high-spec capture devices, including the latest smartphones, filmmakers can bypass the complexities of photogrammetry and on-location shoots, uploading images to a platform to craft detailed 3D environments within LED volumes in minutes.
If you are a filmmaker, technologist, content creator, or passionate about the evolving dynamics of film production and storytelling, then join us to discover:
- An introduction to NeRF technology and overview of its capabilities to generate virtual 3D scenes rapidly.
- The role this technology plays in fostering content flexibility for production sets.
- How AI will augment and change the future filmmaking landscape
1:30pm - 2:00pm: Disguise demo: Explore the leading platform for visual experiences
Discover how film sets, brands, and broadcasters can immerse actors and audiences in a whole new world via a virtual production stage powered by the Disguise platform.
This demonstration will take you anywhere in the world in a second.
2:30pm - 4:00pm: Virtual Production Accelerator Course: Advertising edition
Shoot any commercial, any place, all from a single studio. Explore how you can implement this innovative filmmaking approach into your own commercials via this special advertising edition of Disguise’s globally acclaimed Virtual Production Accelerator course.
Learn hands-on with Disguise experts on a real virtual production set and make meaningful connections with other industry professionals.
Attendees will walk away with:
- An understanding of virtual production and its benefits for commercials.
- How to use virtual production techniques in practice.
- Your very own short commercial shot during the session.
4:30pm - 5:00: Disguise demo and drinks
Discover how film sets, brands, and broadcasters can immerse actors and audiences in a whole new world via a virtual production stage powered by the Disguise platform.
This demonstration will take you anywhere in the world in a second.
10:00am - 5:00pm: ADVenture: An immersive experience
Experience the thrill of riding on an electric motorbike. With stunning visuals, captivating storytelling, and immersive technology, embark on an ADVenture unlike any other.
10:00 - 11:00am: A whole new world: how cross-reality experiences are broadening horizons for brands
From mesmerising, million-pixel artist exhibitions in 4K at London’s Lightroom, to a chance to see wildlife upclose without any animal captivaty at the BBC Earth experience, as well as surrounding visitor’s in a Sex and the City wardrobe for the Carries Closet campaign celebrating the show’s 25th anniversary - the ability to amaze and delight people has only gotten more powerful.
This session explores the cutting-edge of creativity and technology and how the two are combining to help brands deliver experiences that stand out.
If you are a marketer, creative, or technologist eager to explore the future of interactive campaigns and experiences, hear from creative and technical specialists at Framestore, Squint Opera and Future Deluxe about:
- The art of immersive storytelling: Learn how to craft compelling narratives that seamlessly integrate digital and physical elements, engaging audiences in a deeply personal way.
- The cutting-edge technologies that make immersive experiences possible, from augmented reality to the metaverse.
- Strategies for creating experiences that not only captivate but also inspire sharing and discussion, turning participants into advocates for your brand.
11:00am - 11:30am: Disguise demo: explore the leading platform for visual experiences
Discover how film sets, brands, and broadcasters can immerse actors and audiences in a whole new world via a virtual production stage powered by the Disguise platform.
This demonstration will take you anywhere in the world in a second.
2:30pm - 3:00pm: Taking You Places: The Art and Science of Virtual Production
A talk on virtual production featuring the companies who worked on our activation.
10:00 - 11:00: Redefining Reality: Harnessing Spatial Computing for Immersive environments
The release of the Apple Vision Pro brings a rush of new innovation and activity in spatial computing and Web 3.0. With this comes a brand new way to experience entertainment and events. This panel dives into the new storytelling opportunities that await us in another dimension.
Join this session to discover:
- What the metaverse is and what it means for shared experiences
- Where we are today and where we are headed in the future.
- Examples of metaverse experiences that brands can use to create memorable activations.
11:00am - 12:00pm: How we turned LA’s SoFi stadium into a virtual ocean
Explore how AR technology transformed LA's SoFi Stadium into a virtual ocean for Princess Cruise’s brand activation, making waves in the worlds of sports and brand engagement.
This activation not only showcased the largest graphics control system ever seen at a sporting event but also marked a milestone in live entertainment, seamlessly integrating Snap’s AR visuals onto SoFi Stadium’s 70,000 square-foot Infinity Screen — the first 4K end-to-end video board in sports.
Together we will explore this innovative collaboration between Snap Inc, Disguise, the LA Rams, and Princess Cruises, brought to life by the creative vision of Meptik.
Attendees can expect to learn:
- The strategic use of AR to enhance live sports, offering fans a unique, immersive experience.
- The technical integration of AR with live event production and how to synchronise digital content with physical spaces.
- How cutting-edge technology and creative storytelling are shaping new paradigms for fan interaction and brand experiences in stadiums.
12:00pm - 12:30pm: Disguise demo: Explore the leading platform for visual experiences
Discover how film sets, brands, and broadcasters can immerse actors and audiences in a whole new world via a virtual production stage powered by the Disguise platform.
This demonstration will take you anywhere in the world in a second.
12:30pm - 1:30pm: AI on Set: revolutionising filmmaking in the digital age
Unveil how Artificial Intelligence (AI) can augment the filmmaking process. Together our experts in cinematography, virtual production and AI technology will explore new techniques and technologies such as NeRFs (Neural Radiance Fields), Gaussian Splatting and AI virtual content-creation tools and how filmmakers are using them today.
Discover how, with just a photo taken from high-spec capture devices, including the latest smartphones, filmmakers can bypass the complexities of photogrammetry and on-location shoots, uploading images to a platform to craft detailed 3D environments within LED volumes in minutes.
If you are a filmmaker, technologist, content creator, or passionate about the evolving dynamics of film production and storytelling, then join us to discover:
- An introduction to NeRF technology and overview of its capabilities to generate virtual 3D scenes rapidly.
- The role this technology plays in fostering content flexibility for production sets.
- How AI will augment and change the future filmmaking landscape
1:30pm - 2:00pm: Disguise demo: Explore the leading platform for visual experiences
Discover how film sets, brands, and broadcasters can immerse actors and audiences in a whole new world via a virtual production stage powered by the Disguise platform.
This demonstration will take you anywhere in the world in a second.
2:30pm - 4:00pm: Virtual Production Accelerator Course: Advertising edition
Shoot any commercial, any place, all from a single studio. Explore how you can implement this innovative filmmaking approach into your own commercials via this special advertising edition of Disguise’s globally acclaimed Virtual Production Accelerator course.
Learn hands-on with Disguise experts on a real virtual production set and make meaningful connections with other industry professionals.
Attendees will walk away with:
- An understanding of virtual production and its benefits for commercials.
- How to use virtual production techniques in practice.
- Your very own short commercial shot during the session.
4:30pm - 5:00: Disguise demo and drinks
Discover how film sets, brands, and broadcasters can immerse actors and audiences in a whole new world via a virtual production stage powered by the Disguise platform.
This demonstration will take you anywhere in the world in a second.
10:00am - 5:00pm: ADVenture: An immersive experience
Experience the thrill of riding on an electric motorbike. With stunning visuals, captivating storytelling, and immersive technology, embark on an ADVenture unlike any other.
10:00 - 11:00am: A whole new world: how cross-reality experiences are broadening horizons for brands
From mesmerising, million-pixel artist exhibitions in 4K at London’s Lightroom, to a chance to see wildlife upclose without any animal captivaty at the BBC Earth experience, as well as surrounding visitor’s in a Sex and the City wardrobe for the Carries Closet campaign celebrating the show’s 25th anniversary - the ability to amaze and delight people has only gotten more powerful.
This session explores the cutting-edge of creativity and technology and how the two are combining to help brands deliver experiences that stand out.
If you are a marketer, creative, or technologist eager to explore the future of interactive campaigns and experiences, hear from creative and technical specialists at Framestore, Squint Opera and Future Deluxe about:
- The art of immersive storytelling: Learn how to craft compelling narratives that seamlessly integrate digital and physical elements, engaging audiences in a deeply personal way.
- The cutting-edge technologies that make immersive experiences possible, from augmented reality to the metaverse.
- Strategies for creating experiences that not only captivate but also inspire sharing and discussion, turning participants into advocates for your brand.
11:00am - 11:30am: Disguise demo: explore the leading platform for visual experiences
Discover how film sets, brands, and broadcasters can immerse actors and audiences in a whole new world via a virtual production stage powered by the Disguise platform.
This demonstration will take you anywhere in the world in a second.
2:30pm - 3:00pm: Taking You Places: The Art and Science of Virtual Production
A talk on virtual production featuring the companies who worked on our activation.
10:00 - 11:00: Redefining Reality: Harnessing Spatial Computing for Immersive environments
The release of the Apple Vision Pro brings a rush of new innovation and activity in spatial computing and Web 3.0. With this comes a brand new way to experience entertainment and events. This panel dives into the new storytelling opportunities that await us in another dimension.
Join this session to discover:
- What the metaverse is and what it means for shared experiences
- Where we are today and where we are headed in the future.
- Examples of metaverse experiences that brands can use to create memorable activations.
11:00am - 12:00pm: How we turned LA’s SoFi stadium into a virtual ocean
Explore how AR technology transformed LA's SoFi Stadium into a virtual ocean for Princess Cruise’s brand activation, making waves in the worlds of sports and brand engagement.
This activation not only showcased the largest graphics control system ever seen at a sporting event but also marked a milestone in live entertainment, seamlessly integrating Snap’s AR visuals onto SoFi Stadium’s 70,000 square-foot Infinity Screen — the first 4K end-to-end video board in sports.
Together we will explore this innovative collaboration between Snap Inc, Disguise, the LA Rams, and Princess Cruises, brought to life by the creative vision of Meptik.
Attendees can expect to learn:
- The strategic use of AR to enhance live sports, offering fans a unique, immersive experience.
- The technical integration of AR with live event production and how to synchronise digital content with physical spaces.
- How cutting-edge technology and creative storytelling are shaping new paradigms for fan interaction and brand experiences in stadiums.
12:00pm - 12:30pm: Disguise demo: Explore the leading platform for visual experiences
Discover how film sets, brands, and broadcasters can immerse actors and audiences in a whole new world via a virtual production stage powered by the Disguise platform.
This demonstration will take you anywhere in the world in a second.
12:30pm - 1:30pm: AI on Set: revolutionising filmmaking in the digital age
Unveil how Artificial Intelligence (AI) can augment the filmmaking process. Together our experts in cinematography, virtual production and AI technology will explore new techniques and technologies such as NeRFs (Neural Radiance Fields), Gaussian Splatting and AI virtual content-creation tools and how filmmakers are using them today.
Discover how, with just a photo taken from high-spec capture devices, including the latest smartphones, filmmakers can bypass the complexities of photogrammetry and on-location shoots, uploading images to a platform to craft detailed 3D environments within LED volumes in minutes.
If you are a filmmaker, technologist, content creator, or passionate about the evolving dynamics of film production and storytelling, then join us to discover:
- An introduction to NeRF technology and overview of its capabilities to generate virtual 3D scenes rapidly.
- The role this technology plays in fostering content flexibility for production sets.
- How AI will augment and change the future filmmaking landscape
1:30pm - 2:00pm: Disguise demo: Explore the leading platform for visual experiences
Discover how film sets, brands, and broadcasters can immerse actors and audiences in a whole new world via a virtual production stage powered by the Disguise platform.
This demonstration will take you anywhere in the world in a second.
2:30pm - 4:00pm: Virtual Production Accelerator Course: Advertising edition
Shoot any commercial, any place, all from a single studio. Explore how you can implement this innovative filmmaking approach into your own commercials via this special advertising edition of Disguise’s globally acclaimed Virtual Production Accelerator course.
Learn hands-on with Disguise experts on a real virtual production set and make meaningful connections with other industry professionals.
Attendees will walk away with:
- An understanding of virtual production and its benefits for commercials.
- How to use virtual production techniques in practice.
- Your very own short commercial shot during the session.
4:30pm - 5:00: Disguise demo and drinks
Discover how film sets, brands, and broadcasters can immerse actors and audiences in a whole new world via a virtual production stage powered by the Disguise platform.
This demonstration will take you anywhere in the world in a second.
10:00am - 5:00pm: ADVenture: An immersive experience
Experience the thrill of riding on an electric motorbike. With stunning visuals, captivating storytelling, and immersive technology, embark on an ADVenture unlike any other.
10:00 - 11:00am: A whole new world: how cross-reality experiences are broadening horizons for brands
From mesmerising, million-pixel artist exhibitions in 4K at London’s Lightroom, to a chance to see wildlife upclose without any animal captivaty at the BBC Earth experience, as well as surrounding visitor’s in a Sex and the City wardrobe for the Carries Closet campaign celebrating the show’s 25th anniversary - the ability to amaze and delight people has only gotten more powerful.
This session explores the cutting-edge of creativity and technology and how the two are combining to help brands deliver experiences that stand out.
If you are a marketer, creative, or technologist eager to explore the future of interactive campaigns and experiences, hear from creative and technical specialists at Framestore, Squint Opera and Future Deluxe about:
- The art of immersive storytelling: Learn how to craft compelling narratives that seamlessly integrate digital and physical elements, engaging audiences in a deeply personal way.
- The cutting-edge technologies that make immersive experiences possible, from augmented reality to the metaverse.
- Strategies for creating experiences that not only captivate but also inspire sharing and discussion, turning participants into advocates for your brand.
11:00am - 11:30am: Disguise demo: explore the leading platform for visual experiences
Discover how film sets, brands, and broadcasters can immerse actors and audiences in a whole new world via a virtual production stage powered by the Disguise platform.
This demonstration will take you anywhere in the world in a second.
2:30pm - 3:00pm: Taking You Places: The Art and Science of Virtual Production
A talk on virtual production featuring the companies who worked on our activation.
10:00 - 11:00: Redefining Reality: Harnessing Spatial Computing for Immersive environments
The release of the Apple Vision Pro brings a rush of new innovation and activity in spatial computing and Web 3.0. With this comes a brand new way to experience entertainment and events. This panel dives into the new storytelling opportunities that await us in another dimension.
Join this session to discover:
- What the metaverse is and what it means for shared experiences
- Where we are today and where we are headed in the future.
- Examples of metaverse experiences that brands can use to create memorable activations.
11:00am - 12:00pm: How we turned LA’s SoFi stadium into a virtual ocean
Explore how AR technology transformed LA's SoFi Stadium into a virtual ocean for Princess Cruise’s brand activation, making waves in the worlds of sports and brand engagement.
This activation not only showcased the largest graphics control system ever seen at a sporting event but also marked a milestone in live entertainment, seamlessly integrating Snap’s AR visuals onto SoFi Stadium’s 70,000 square-foot Infinity Screen — the first 4K end-to-end video board in sports.
Together we will explore this innovative collaboration between Snap Inc, Disguise, the LA Rams, and Princess Cruises, brought to life by the creative vision of Meptik.
Attendees can expect to learn:
- The strategic use of AR to enhance live sports, offering fans a unique, immersive experience.
- The technical integration of AR with live event production and how to synchronise digital content with physical spaces.
- How cutting-edge technology and creative storytelling are shaping new paradigms for fan interaction and brand experiences in stadiums.
12:00pm - 12:30pm: Disguise demo: Explore the leading platform for visual experiences
Discover how film sets, brands, and broadcasters can immerse actors and audiences in a whole new world via a virtual production stage powered by the Disguise platform.
This demonstration will take you anywhere in the world in a second.
12:30pm - 1:30pm: AI on Set: revolutionising filmmaking in the digital age
Unveil how Artificial Intelligence (AI) can augment the filmmaking process. Together our experts in cinematography, virtual production and AI technology will explore new techniques and technologies such as NeRFs (Neural Radiance Fields), Gaussian Splatting and AI virtual content-creation tools and how filmmakers are using them today.
Discover how, with just a photo taken from high-spec capture devices, including the latest smartphones, filmmakers can bypass the complexities of photogrammetry and on-location shoots, uploading images to a platform to craft detailed 3D environments within LED volumes in minutes.
If you are a filmmaker, technologist, content creator, or passionate about the evolving dynamics of film production and storytelling, then join us to discover:
- An introduction to NeRF technology and overview of its capabilities to generate virtual 3D scenes rapidly.
- The role this technology plays in fostering content flexibility for production sets.
- How AI will augment and change the future filmmaking landscape
1:30pm - 2:00pm: Disguise demo: Explore the leading platform for visual experiences
Discover how film sets, brands, and broadcasters can immerse actors and audiences in a whole new world via a virtual production stage powered by the Disguise platform.
This demonstration will take you anywhere in the world in a second.
2:30pm - 4:00pm: Virtual Production Accelerator Course: Advertising edition
Shoot any commercial, any place, all from a single studio. Explore how you can implement this innovative filmmaking approach into your own commercials via this special advertising edition of Disguise’s globally acclaimed Virtual Production Accelerator course.
Learn hands-on with Disguise experts on a real virtual production set and make meaningful connections with other industry professionals.
Attendees will walk away with:
- An understanding of virtual production and its benefits for commercials.
- How to use virtual production techniques in practice.
- Your very own short commercial shot during the session.
4:30pm - 5:00: Disguise demo and drinks
Discover how film sets, brands, and broadcasters can immerse actors and audiences in a whole new world via a virtual production stage powered by the Disguise platform.
This demonstration will take you anywhere in the world in a second.
Follow @disguise.one to keep up to date with what’s happening day by day.
Book a meeting with our team to meet us at SXSW.